AuthorNicola Mattina

How to interview potential customers using Jobs to be Done (JTBD)

If you are an aspiring founder or a designer, you know how tricky can be doing interviews with early adopters. Fortunately, the Jobs to be Done (JTBD) framework can help us, by providing a step-by-step template to use during customer discovery. When designing and developing a new product, it is essential to never lose sight of potential consumers: to study their behavior, to talk to each other...

Why we are not teaching the Lean Startup anymore

In the last twenty years, a plethora of models and tools have emerged whose aim is to help innovators to design, develop and distribute a new product while minimizing the risk of failure. Among these: IDEO’s Design Thinking, the Job-to-be-Done theory by Tony Ulwick and Clayton Christensen, Steve Blank’s Customer Development and Eric Ries’s Lean Startup. Just to mention some of...

The Innovation School of Rome will train 1000 innovators in 5 years

In the last ten years, I have designed, organized, managed or supported many initiatives to promote innovation through the birth and development of new ventures. From TIM Working Capital to Microsoft BizSpark, from Appcampus (a joint venture between Microsoft and Nokia) to the Founder Institute. Moreover, I was a mentor for many acceleration programs, I judged Startup Weekends, hackathons and so...