Taginterviews

How to interview potential customers using Jobs to be Done (JTBD)

If you are an aspiring founder or a designer, you know how tricky can be doing interviews with early adopters. Fortunately, the Jobs to be Done (JTBD) framework can help us, by providing a step-by-step template to use during customer discovery. When designing and developing a new product, it is essential to never lose sight of potential consumers: to study their behavior, to talk to each other...